This is the tentative Agenda.

Changes are made permanently, please stay tuned.

Keynote by Georges Edouard Dias

10:00 to 10:30

In a digital world, the customer is not the target any more, he is the hunter. Brands must now be hospitable. Can dotBrand become the new brand hospitality® space?

Panel: Where are we now

10:30 to 11:15

Find out what is happening with dotBrands from ICANN perspective and the visible use cases.

Akram Atallah

Martin Sutton

Browsers, social media and domain names

11:15 to 11:45

An outlook on the new browsing mode – browsers, apps, mobile..


Panel: How does a dotBrand provide better customer protection and fights against counterfeit

11:45 to 12:30

Review of case studies of dot brand usage to reinforce trust in the brand.

Katrin Ohlmer

Yuliya Morenets – together against cybercrime

Lunch and Networking

12:30 to 14:00

Panel: How does a dotBrand impact organisations brand protection strategy?

14:00 to 14:45

How can a dotBrand influence your brand protection strategy and domain name portfolio? Is there any cost-benefits? Find out what our panelists have experienced and their future expectations.

Martin Kuechental

Marie Emmanuelle Haas

Internet Governance

14:00 to 15:00

Moderator: Thomas Rickert

Name suggestion systems and application to dotBrand

14:45 to 15:15

Verisign will illustrate the learnings from the name suggestion tool.


Panel: Creating a better, trusted and predictable dotBrand

15:15 to 16:00

Dot Brand is about brands owning their private kingdom on the internet space. Brands must provide a better service within a predictable and trusted environment.

Nick Wood


16:00 to 16:30

Panel: Why should Brand engage with ICANN

16:30 to 17:00

Exploring the pros and cons of engaging and participating within ICANN.

Martin Sutton

Erika Mann

Thomas Rickert

Panel: Are you ready for more dotBrands?

17:00 to 17:45

This panel will discuss the state of readiness for future applications and the key steps to make it happen.

Akram Atallah

Frederic Guillemaut

Panel: Domain names in Digital Marketing

09:00 to 09:45

Enterprise IT and Digital Marketers: Problems and Solutions with Domain Identity Management

Caroline Perriard

Peter LaMantia

Dot Brand landscape

09:45 to 10:30

Brands have grown a consistent ecosystem of social media, websites, minisites and communities. Are dot brand domains fitting in the ecosystem, are they enabling new developments or are they a new part of the landscape ?

Tony Kirsch
Tony Kirsch


10:30 to 11:00

Howto: Leveraging Keywords in dotBrands.

11:00 to 11:20

Ramon has developed a method to grow traffic and value of keyword rich domains, and will discuss how brands can leverage their dot brand asset with frequently searched keywords

Ramon Raudenbrauch

Panel: Stirring up dot brand SEO

11:20 to 12:05

How do you migrate to a dotBrand without effecting SEO? How can you improve SEO? Find out as we explore the effect on search

SEO specialist

Presentation: SEO competition

12:05 to 12:30

Presentation of the objectives and results of two SEO competitions conducted on dotAlsace.

Benjamin Louis

Lunch and Networking

12:30 to 14:00

Panel: dotBrand domains in Social Media

14:00 to 14:40

Using dot brand domains in Social Media as shortURL

Kevin Audritt

Davide de Guz

Panel: Launching of dot brand

14:40 to 15:40

Brands tell us how they have launched and what they have learnt.

Colin Costello

Is it dotBrand, Dot Brand or Brand TLD?

15:40 to 16:00

Naming conventions and terminology relating to dotBrands and use cases is confusing; it’s time to create common terms and standards. This is an interactive session for the community to develop popular and consistent terms

Future looking session Wrapup

16:00 to 16:15


16:15 to 18:00