Welcome Coffee

09:00 to 10:00

Keynote by Georges Edouard Dias

10:00 to 10:30

In a digital world, the customer is not the target any more, he is the hunter. Brands must now be hospitable. Can dotBrand become the new brand hospitality® space?

Georges-Edouard Dias, CEO and co-Founder of Quantstreams, former Head of Digital for L’Oréal

Panel: Dot Brand Landscape

10:30 to 11:15

Find out what is happening with dotBrands from ICANN perspective and the visible use cases.

Akram Atallah, President, Global Domains Division, ICANN

Martin Sutton, Executive Director and a co-founder of the Brand Registry Group (BRG).

Browsers, social media and domain names

11:15 to 11:45

An outlook on the new browsing mode – browsers, apps, mobile..


Panel: How does a dotBrand provide better customer protection and fights against counterfeit

11:45 to 12:30

Review of case studies of dot brand usage to reinforce trust in the brand.

Katrin Ohlmer, Co-Founder and CEO of DOTZON

Yuliya Morenets, Founder & Representative, Board Chair of together against cybercrime

Lunch and Networking

12:30 to 14:00

Panel: How does a dotBrand impact organisations brand protection strategy?

14:00 to 15:00

How can a dotBrand influence your brand protection strategy and domain name portfolio? Is there any cost-benefits? Find out what our panelists have experienced and their future expectations.

Martin Kuechental, co-founder and CEO of LEMARIT GmbH

Marie Emmanuelle Haas, IP Lawyer and founder of me Haas

Panel: Creating a better, trusted and predictable dotBrand

15:00 to 16:00

Trust lies at the heart of the new gTLD project. This session looks at the network of inter-connected relationships that underpin a dot brand registry and considers how dot brands can enhance the concept of trust for consumers and the internet public. Where has trust been won and lost and what practical lessons can be learned from the inter-action between applicants, ICANN, service providers and, of course, registrants? To what extent can a dot brand assist measures to combat internet infringement?

Jeff Neuman


16:00 to 16:30

Panel: Why should Brand engage with ICANN

16:30 to 17:00

Exploring the pros and cons of engaging and participating within ICANN.

Martin Sutton, Executive Director and a co-founder of the Brand Registry Group (BRG).

Erika Mann, ex ICANN Board Member, senior European policy advisor at Covington

Thomas Rickert, Director for Names and Numbers at ECO and owner of Rickert Rechtsanwaltsgesellschaft mbH / Law Firm

Panel: Are you ready for more dotBrands?

17:00 to 17:45

This panel will discuss the state of readiness for future applications and the key steps to make it happen.

Akram Atallah, President, Global Domains Division, ICANN

Frederic Guillemaut, COO and co-founder of SafeBrands, chair of the Registrar Advisory Board at EURid


19:00 to 22:00

Panel: Is a .brand challenging legal practices

09:00 to 09:45

Discussion about trademark rights and privacy for .brand owners 

Caroline Perriard, co-founder of “Legal in Digital - BrandITConsult”

Dot Brand landscape

09:45 to 10:30

Brands have grown a consistent ecosystem of social media, websites, minisites and communities. Are dot brand domains fitting in the ecosystem, are they enabling new developments or are they a new part of the landscape ?

Tony Kirsch, Head of Professional Services and Evangelist for Neustar

Panel: dotBrand domains in Social Media

10:30 to 11:10

Using dot brand domains in Social Media as shortURL

Kevin Audritt, HSBC

Katie Espinoza, Growth & Partnerships at Rebrandly


11:10 to 11:30

Howto: Leveraging Keywords in dotBrands.

11:30 to 12:00

Ramon has developed a method to grow traffic and value of keyword rich domains, and will discuss how brands can leverage their dot brand asset with frequently searched keywords

Ramon Raudenbrauch, Internet Strategist. SEO

Panel: Stirring up dot brand SEO

12:00 to 12:40

How do you migrate to a dotBrand without effecting SEO? How can you improve SEO? Find out as we explore the effect on search

SEO specialist

Presentation: SEO competition

12:40 to 13:00

Presentation of the objectives and results of two SEO competitions conducted on dotAlsace.

Benjamin Louis, manager of the .alsace Top Level Domain

Lunch and Networking

13:00 to 14:00

Panel: Domain names in Digital Marketing

14:00 to 14:25

Enterprise IT and Digital Marketers: Problems and Solutions with Domain Identity Management

Peter LaMantia, CEO and Founder of AuthenticWeb

Panel: Launching of dot brand

14:25 to 15:25

Brands tell us how they have launched and what they have learnt.

Colin Costello, Senior Account Manager at VERISIGN

Brand A

Brand B

Is it dotBrand, Dot Brand or Brand TLD?

15:25 to 15:45

Naming conventions and terminology relating to dotBrands and use cases is confusing; it’s time to create common terms and standards. This is an interactive session for the community to develop popular and consistent terms

Martin Sutton, Executive Director and a co-founder of the Brand Registry Group (BRG).

Future looking session Wrapup

15:45 to 16:00


16:00 to 18:00

This is the tentative Agenda.

Changes are made permanently, please stay tuned.