Peter is a veteran of the domain, web and digital marketing space with various leadership roles since the 1990s. Peter served as President of Aplus.net, a domain and web services business and Deluxe Corporation company. Peter along with a cross-functional leadership team drove a value proposition transformation at the product company to become a leading web services provider.
Prior to that, he operated a management-consulting firm, working with CEOs and their executives to launch new web and communication services to new markets. Peter is proud to have volunteered as a Mentor with Next Canada, an entrepreneurial leadership program.
In 2011-12, Peter completed the business plan and ICANN application for CLUB Domains LLC. Peter recognized that Brand TLDs would become the brand digital anchor and as an innovation platform delivering increased security, trust, authenticity, messaging, innovation and data benefits.
In 2013, Peter founded Authentic Web, an ICANN accredited corporate registrar offering a next generation platform designed for enterprise teams to bring control, visibility and automation to domain management and as a new technology to support the innovation opportunities to deploy and manage proprietary Brand TLD ecosystems.