Brands & Domains III

26-27 November 2018


Brands and domains is the conference dedicated to dot brand activation and usage. Dot brands (or .brand) are the top level domains of major corporations such as .google and .toyota. At this conference event:

  1. You will learn about a new tool in the marketing toolkit of brands: the dot brand domain.
  2. You will see how a dot brand is not simply a gTLD, but also a very efficient way to improve your brands online presence.
  3. You will understand how dot brand provide more efficient access to your brand content.
  4. You will discuss with ICANN executives about their view of the programme.


  • Brands and Domains III: 26-27 Nov 2018
  • Brands and Domains II: 2-3 October 2017; Hague, Netherlands
  • Brands and Domains I: 1 December 2016; Valencia, Spain


The Brands and Domains conference were organised by Dietmar Stefitz and Brand Registry Group.

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