Brands and Domains

Dot Brand Conference

2 - 3 October 2017

The Hague, Netherlands

In collaboration withbrg and eco

Our Partners

Interested in partnership?

Learn more about partnership - contact: [email protected]

Why Brandsand.Domains

Brands and Domains is the conference dedicated to dot brand, the tool for brands to create their own home on the Internet. The second edition of this unique event presents the opportunity for brand owners, intellectual property protection specialists, branding experts and digital marketers to share and present their knowledge. The first brands to have implemented their own dot brand are now beginning to learn the real potential of their dot brand, and will come to the conference to share their feedbacks, initial learnings, best practices and key success factors.

We will also discuss how you can acquire a dot brand domain for your own business in the future.

Three main topics will be addressed:

  1. dot Brand Governance, including the status of the present reviews and potential new openings.
  2. dot Brand and Trust, looking at how brands use the domains to better protect their customers and improve their protection strategy.
  3. dot Brand and Digital Branding and Communication, looking at how brands are proactively communicating using their dot brand on social media and generating new and better customer experience.





Monday, 2nd October 2017

  • Morning session starts at 10:00 AM to allow for morning arrivals
  • Keynote opening by Georges Edouard Dias, author of "Brand hospitality" and former Chief Digital Officer at l’Oreal
  • Global dotBrand status
  • DotBrand and Trust : Building a branded space to protect your brand and your customers
    • dotBrand, counterfeits and cybercrime
    • dotBrand and brand protection strategy
    • N-aming strategies for dot Brands
  • The future of Dot Brands and governance
    • Creating a trusted and predictable Dot Brand application process
    • Engaging with ICANN
    • Are you ready for more dotBrands?

Tuesday, 3rd October 2017

  • Morning sessions start at 9.00
  • DotBrand and Digital Branding and Marketing
    • Making dotBrand the brand's digital identity
    • Examples of Dot Brands
    • DotBrand and SEO : Keyword rich domains and SEO competition results
    • DotBrand and social media
    • Brands tell us how they did it
  • Sessions end at 4:30 PM to allow for same day departure

Why should you attend?


At Brands and Domains you will have the chance to:

  1. Hear from brands who have already implemented their dot Brand.
  2. Network with users and potential users of dot Brands.
  3. Find out how to transition to a dot brand.
  4. Learn how you could benefit from your own dot brand.
  5. See a range of use cases for dot brands.

Dot brand projects are complex and multifaceted projects. They are at the confluence of:

  1. Marketing and communication.
  2. Research and development.
  3. User experience.
  4. Legal and Intellectual Property.
  5. IT and technology providers.
  6. Supporting service providers.
  7. Administration and ICANN relationships.


Who should attend?

Brands and domains is a conference open to marketers, brand owners, management, intellectual property protection specialists developers and researchers.

  1. If you are a digital marketer, come and find out how dot brands enable you to create more efficient social media marketing, as well as better customer experience.
  2. If you are a brand executive, you will see how dot brand is creating profit and value, by improving the customer path to purchase.
  3. If you are a brand expert, you will discover how brands can be associated to strong values such as sustainability
  4. If you are a lawyer or a brand protection specialist, you will see how dot brand projects can efficiently support your strategy
  5. If you are a web specialist or agency, our panels will discuss how to build and efficiently migrate to dot brand domains, and what are the first SEO related findings.

Brands and domains is open to anyone interested in domain names, from simple internet users to gTLD experts.

It is also open to anyone interested in digital marketing, from users to active social media marketing experts or SEO specialists.


What you will learn

Brands and domains is the conference dedicated to dot brand activation and usage.

  1. You will learn about a new tool in the marketing toolkit of brands: the dot brand domain.
  2. You will see how a dot brand is not simply a gTLD, but also a very efficient way to improve your brands online presence.
  3. You will understand how dot brand provide more efficient access to your brand content.
  4. You will discuss with ICANN executives about their view of the programme.


Dot stories supports the creation of brand equity through the domain names space. Founded in 2015, coming from the world of omnichannel marketing and branding to the Domain Name space, dot stories bridges the gap between two different universes. Our vision for dot brand is a flagship for major brands, where customers will fully experience the brand and will develop emotional bonds.

We support brands want to convey more values, culture, desire, emotions through a more complex and versatile digital presence. We educate and unveil the potential for dot brand domains, work with the organizations to understand how new gTLD can challenge their thinking and support their business vision in the short and long term. We work with brands, with consultants, and co-publish the dot brand observatory, the research programme about dot brands.

More information is available at Dot Stories


In partnership with:

Brand registry group

The Brand Registry Group (BRG) is an association of companies who share the goal of empowering Brand Top-Level-Domains (Brand TLDs) in the domain name industry.

The BRG’s purpose is to support the collective interests of our members and help them to derive maximum value from their Brand TLDs.

The BRG was formed in 2013 when a number of companies foresaw the need to work collaboratively within the domain name industry to support the needs of Brands that applied for their own TLD after ICANN opened the application round for new gTLDs. As of July 2016, the BRG has grown to more than 40 members, representing over 70 Brand TLDs. We have a diverse membership across the globe, with 48% based in Europe, 30% in North America and 20% in Asia and the remainder in the Middle East.

Transitional Membership is also open to companies that intend to apply for one or more Brand TLDs in the future. This provides a special ‘Observer’ status and enables early BRG community access and participation.

More information is available at brandregistrygroup


Dietmar Stefitz

Born in Austria, he moved to Valencia 30 years ago and started working on a variety of Internet projects. He established the first Internet Service Provider (ISP) of the Valencian Community which he sold in 2010 to be able to focus on his main passion: The Domains.

Since then, he combines his activity as investor and domains developer with the outreach through events in several European countries. The most recent is, which will visit several Spanish and European cities, informing about new domains.

Internet business entrepreneur since 1994 and organizes major European event in the Domain industry. The last edition was held in Berlin (Germany) in May 2017.

The Hague, Netherlands


The room rate of €125.00 per night is valid from the 29th of September until the 4th of October 2017.


Is there anything better than waking up at the seaside, with its fresh breeze, the murmur of waves, and the salty scent of the sea? Here at the Kurhaus Scheveningen, we specialize in relaxed sophistication; soak in the gorgeous atmosphere at the Kurzaal, or simply enjoy a glass of wine. Our friendly service and reasonable prices will have you planning your next trip to The Hague as soon as you return home.

Marlene Dietrich, Helmut Kohl, Winston Churchill, Leonard Bernstein o Binyamin Netanyahu. Jan Toorop, Jacob Maris o Jozef Israëls. The Rolling Stones have visited us in the past. So I think you are in good companionship.

Contact Us

To obtain more information about the Brandsand.Domains event, please contact:

Guillaume Pahud

[email protected]

Follow us